RETAIL AND CONSUMERISM TRENDS

Where consumption is going, where the future points and what consumers want.

Consumption is a cultural phenomenon, and therefore, its study encompasses various sciences. From economics, anthropology, sociology, psychology and urban planning, consumption is constantly redefined, and at certain historical moments, it revolutionizes its own bases.

We live in a moment of consumer revolution, where new digital platforms and changes in practices and customs are redefining the ways in which people create, buy and consume.

At Sudlab we have vast experience in monitoring consumer trends, either by market sector or by interest group. Our experience proves that every consumer study, as a cultural fact, is contextual to a specific time and place.

Therefore, many of the trends that we observe in our regional and international monitoring are not expressed in the same way in each country. That is why we seek to understand the driving forces of these trends, to understand the multiple ways in which they are expressed in the world of consumers.

We offer different ways to monitor consumer trends, such as periodic newsletters, or in-depth studies of short and medium duration. Through longitudinal monitoring of trends, we can offer future development scenarios of the ways in which consumer’s hopes and needs evolve.