SudLab is a descentralized network of professionals from Rio de Janeiro and Santiago de Chile.

Liliana De Simone

Executive Director & Founder

Executive Director and Founder of SudLab, UC Architect, Master in Urban Development and PhD in UC Urban Studies, author of the books Metamall: Urban Space and Consumption and Los Malls in Chile: 30 years. She has been a consultant for various unions, associations and companies, and is a professor and academic at the Universidad Católica de Chile, as well as being a Visiting Fellow professor at the University of Berkeley, California.

Despite living all of her life in Santiago, Lili is both Italian and Colombian, and as so she has a thorough anthropological distancing about everything Chilean, with an outsider point of view on the country’s idiosyncracies; that’s why her reflections on Communications and Society always surprise and astonish. She proved herself to have a keen eye on matters without bias in extensive projects for CChCC and Santander, delivering insights that changed the chilean operations of those institutions. Her book Metamall dissects the history of malls in Chile and its consumption-based society, delivering the consumer urbanism concept; it is a reference to every studies in Latin American consumerism and retail investigation.

Prof. De Simone is recognized internationally as a prominent researcher and speaker on urban consumer and retail trends, from where she is invited to exhibit in countries such as the United States, Mexico, Colombia, Brazil, Spain, Portugal and Sweden, among others. She has carried out studies and projects for CChCC-Chilean Chamber of Shopping Centers, Santiago Chamber of Commerce, FONDECYT-National Fund for Science and Technology, among others. In 2017, she was recognized as one of the 25 Young Influencers by Diario Financiero.

Pedro Campos

PROJECT COORDINATOR

Designer and Typography Consultant, with tenure in Graphic Design and Specialization in Digital Type Design at Diseño UC / PUC–Chile. Branding expert spanning 15 years of experience as a Design Lead, being recognized with the REBRAND 100® 2009 Distinction Award for Energisa. Professor at Duoc UC – Graphic Design and Typography (Design Professional Degree / NASAD). Active member and voluntaire of most Latin American networks on design mentoring through type design, understanding typographic literacy as a ways of a better graphic design formation for Latino students, fostered by the likes of Bienal Tipos Latinos and DiaTipo.

Being a carioca but with an atavistic migrating interest, inherited from his Galician family, since the 2010’s he has been living about Rio and Santiago implementing branding projects and delivering BI reports for financial institutions. He holds a Technical High School degree in Digital Electronics from Instituto Federal Fluminense (former CEFET Campos-RJ) which facilitated to him to drop every waves in tech: his first internship was assembling and setting up Personal Computers in the 1990s; in the 2000’s he trailblazed the corporate technology development for Brazilian corporations as Webdesign Trainee at BRQ (BRQB-MA); now in the 2020´s he innovates on datavis with strategies that compile information, explain it through simple visualization, and then deliver insights through reports – and yet he stands impressive Engagement Rates in social media accounts under his management, always with an organic content approach. Pedro has a profound understanding of technology, from the Assembly lexical to the Content concept.

His professional approach in design aims to merge both his technology and fine arts background to develop beautiful and functional typefaces with extensive language support and a mission beyond béziers: to facilitate the reading of books, texts and ideas for the peoples of the world.