We are commited to change for the common good.

And we promote them showing ways to overcome the furthermost distances between you and your audience.

In the Latin American context, social dynamics rely on human relations rather than rules. After the antisocialized post-pandemic routine, when all the gatherings and POP presence were interrupted by years, some of the hispanohablantes countries still can not figure out how to deliver great results in retail, e-commerce, branded social media and others sectors oriented by tangible numbers and finances. This is the point when SudLab is ideated as a network of academics, sociologists and retail experts, deep diving into digital brand presence through Qualitative Social Media Research strategies.

As our projects required proprietary solutions, the Netnographic Analysis system we developed was tested to monitor other aspects of concern from the society. Our team identified the Enviromental Anxiety as the most constant, cross-cultural trend in social media; this is when SudLab starts to offer Business Intelligence solutions oriented by ESG Strategies. Our reports and models present opportunities and possibilities to inform executives that are keen on promoting change within the ESG strategies of their groups, corporations and institutions.

Our propietary solution exports interfaced versions of the Strategic Monitor of Contingencies that can be shared in OneDrive. Be free to reach us to get to know more about it.